The magic of nature: How fermentation increases the benefits of plant based cosmetics

Fermentation is transforming the skincare and haircare industry by unlocking the full potential of plant-based ingredients. At Matter & Magic, we use cold fermentation to maximize the benefits of nature’s bounty, improving nutrient absorption, boosting antioxidants, supporting your skin’s microbiome, and enhancing overall product performance.

Key Benefits of Fermented Cosmetics:

• Improved Nutrient Bioavailability: Fermentation breaks down complex nutrients into smaller, more absorbable forms.
• Bioactive Metabolite Production: Fermentation creates skin-boosting compounds like peptides and enzymes.
• Increased Antioxidant Activity: Fermented ingredients have higher antioxidant levels, protecting the skin from damage.
• Supports the Microbiome: Fermented products help balance the skin's microbiome, promoting healthier skin.
• Natural Product Stability: Organic acids act as preservatives, extending shelf life without synthetic additives.
• Enhanced Skin Health: Fermented extracts are gentler and more effective, even for sensitive skin.

Why Fermentation Matters in Skincare

1. Enhanced Nutrient Bioavailability

Fermentation breaks down plant compounds, allowing the skin to absorb and utilize them more effectively. Nutrients like vitamins and antioxidants become more accessible, enhancing skincare benefits.

2. Production of Bioactive Metabolites

Fermentation produces bioactive compounds such as peptides, organic acids, and enzymes, all of which improve skin health. These metabolites rejuvenate the skin, balance its pH, and promote natural exfoliation.

3. Increased Antioxidant Activity

Antioxidants protect the skin from free radicals, which cause aging and damage. Fermentation amplifies the antioxidant potential of plant-based ingredients, offering stronger protection against environmental stressors.

4. Supports the Microbiome

Fermented skincare products promote a healthy skin microbiome, helping maintain balance by fostering the growth of beneficial bacteria. This contributes to stronger, more resilient skin.

5. Improved Product Stability

Fermentation helps naturally preserve skincare products. Organic acids produced during fermentation extend shelf life, reducing the need for synthetic preservatives while preventing oxidation.

6. Enhanced Skin Benefits

Fermented plant extracts tend to be gentler and more effective, especially for sensitive skin. They also help balance the skin’s microbiome, promoting healthier, more resilient skin.

The Sensory Experience of Fermented Cosmetics

Using fermented, plant-based skincare just feels different. The fermentation process not only enhances effectiveness but also leaves your skin and hair feeling alive and refreshed. It’s a sensory experience that connects you with nature, awakening your body’s natural systems.

Discover the magic of fermented skincare, use the code NATUREMAGIC for 20% off your first order today