Biome friendly shampoo
Biome friendly shampoo
A gentle, chemical free shampoo made from plants and herbs using a cold biofermentation process. Biome-friendly. 100% natural. Soap free.
enjoy 15% off your first order. Use coupon code: NATUREMAGIC
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100% Natural Ingredients
100% Natural Ingredients
- Wildcrafted Soap Nut
- Artesian Spring Water
- Makrut Lime
- Elephant Apple
- Wildcrafted Indian- Laurel Leaf
- Pineapple
Discover the how nature heals and supports your skin and hair. Learn about the ingredients used in our products here: Ingredients Science Hub
Microbiome Friendly
Microbiome Friendly
Formulated with fermented plants and herbs using beneficial bacteria to create a probiotic solution that supports a healthy scalp microbiome.
Beneficial bacteria used in our cold fermentation process:
Lactobacillus casei, Rhodopseudomonas palustris, Saccharomyces cerevisiae
Functional Essential Oils
Functional Essential Oils
No artificial fragrance or perfume added. Only pure, organic essential oils and extracts specifically formulated to benefit your hair and scalp
Ginger extract (natural flavor)
Energizes the scalp and supports healthy hair growth.
Red Mandarin (peel oil)
Gently clarifies the scalp and helps balance sebum production.
Cedarwood Atlas (bark oil)
Helps reduce scalp flakiness and supports stronger hair roots.
Coconut C02 extract
Deeply conditions and reinforces the hair’s natural lipid barrier.
Cruelty-Free & Vegan
Cruelty-Free & Vegan
No animal testing.
No animal ingredients.
Just pure, ethical skincare.
Balance your scalp’s natural ecosystem, promoting healthier hair from the roots up.
Unlike conventional shampoos, which can strip away essential oils and disrupt beneficial bacteria, this gentle formula nurtures the scalp’s microbiome, reducing irritation and dryness.
Microbiome-friendly shampoo can also help control excess oil, soothe scalp sensitivity, and reduce flakiness, all while enhancing hair's natural shine and strength.
View Certified Lab Ingredients List
View Certified Lab Ingredients List
Ingredients listed in order of quantity
Laurus Nobilis Leaf Extract (indian laurel leaf)
Dillenia Indica Fruit Extract (elephant apple)
Sapindus Trifoliatus Fruit Extract (soap nut)
Citrus Hystrix Leaf Extract (makrut lime)
Aqua (Artesian spring water)
Ananas Sativus Fruit Extract (pineapple)
Lactobacillus (Ferment Filtrate)
Rhodopseudomonas (Ferment Filtrate)
Saccharomyces (Ferment Filtrate)
Citrus Reticulata Peel Oil (red mandarin essential oil)
Cedrus Atlantica Bark Oil (cedarwood atlas essential oil)
Zingiber Officinale Rhizome Extract (ginger extract)
Coconut CO2 extract (organic, pure extract)
Limonene (Essential oil compound)
Linalool (Essential oil compound)
Farnesol (Essential oil compound)
Geraniol** (Essential oil compound)
Citral (Essential oil compound)
Citronellol (Essential oil compound)




The foundation of healthy hair
Matter & Magic’s shampoo cleanses while supporting your scalp’s microbiome, creating the ideal environment for strong, healthy hair. With plant-based extracts, probiotic ferments, and therapeutic essential oils, it works in harmony with your skin’s natural ecosystem.
Our wild-crafted botanicals undergo slow fermentation to enhance bioavailable nutrients. Soap nut provides a gentle lather, while pineapple extract exfoliates without stripping. Cedarwood atlas balances oil production, supporting both dry and oily hair. These ingredients cleanse effectively while preserving your scalp’s biome.
A probiotic ferment of lactobacillus, rhodopseudomonas, and saccharomyces strengthens the microbiome, reinforcing natural defenses, regulating oil, and soothing sensitivity for healthier growth.
Infused with red mandarin, cedarwood atlas, and ginger extracts, this shampoo stimulates circulation and nourishes the scalp. Pure coconut CO2 extract adds hydration, leaving hair soft, refreshed, and balanced.
In love with nature? Take a quick dive into our ingredients index, there's so much to discover: Ingredients Science Hub

Caring for your hair's microbiome
The health of your hair relies on a beautiful harmony with nature. It’s with this awareness we’ve created a range of hair care products using a gentle fermentation process, designed to support the living microbiome which cares for your scalp and hair.
These friendly microbes create a balanced environment on the scalp, they help regulate sebum production, prevent the overgrowth of harmful bacteria and maintain a harmonious pH level.
Too many products strip your hair and reduce nature’s ability to look after itself. We know you feel it. Support your intuition with a plant based, biofermented shampoo that truly loves your nature.
The wisdom of nature
Fermentation in cosmetic manufacturing minimizes the need for preservatives. The natural fermentation process creates an environment that inhibits the growth of harmful microorganisms, reducing reliance on synthetic preservative agents and promoting safer, chemical-free cosmetic products.
Read more about the benefits of fermentation in cosmetics

Try the magic
we made cute little sample bottles so you can try everything. because we know words fail to capture the feelings you'll get when you wash yourself with these magical products, you'll have to try them for yourself..
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